Several years ago, when I started contributing reviews for the Manila Times, I thought of starting a Philippine version of Rotten Tomatoes, that famed movie review aggregation site. I bought a domain and tried to map out how to get it done.
Through my editor (Dennis Ladaw), I had gotten in touch with several film critics from established broadsheets (e.g. Malaya, Manila Standard, Manila Bulletin, etc.) trying to establish relationships, with the intent of having their views eventually shared on that website. I had no idea of what considerations to take, especially in dealing with major newspapers. But because of budget restraints at the Times, I lost the opportunity to further this enterprise and my writing.
Things have changed since then. Any serious Filipino movie lover knows that the best film critique doesn't lie in broadsheets anymore. There have been several wonderful film blogs/sites which have enlightened those who have found them, that dwarf most (if not all) discourse from the dailies. Some eloquent examples are Francis 'Oggs' Cruz, Noel Vera, Eboy Donato, the fellows at Pelikula Tumblr and Criticine, and many many others. The decline in the balanced substance of newspaper reviews is sad but understandable, since most of them (like The Inquirer) are owned by the same conglomerates that are involved in the entertainment industry, not to mention rife with debilitating internal politics, not limited to the Entertainment section.
The amount of bribery in printed film reviews is astounding. Many (not all) of the film critics I knew back then were inclined to give favorable reviews. If they didn't "mail them in," film studios would no longer give them free invites to major local releases (heck, even the US releases which local film distributors were handling), along with other perks. As I've said before, film journalism in the Philippines is not something that will feed your family, so anything that helps cut costs, or creates networking access, is something film journalists will take just to survive.
For all the fellow Filipino film bloggers out there: We keep on complaining about the quality churned out by our film studios, decrying the lack and hypocrisy of coverage when it comes our independent scene. We need to stop bitching and do something about it.
So I propose this: to setup an aggregate film review website to make our thoughts known on particular films. That way, we can do something no daily can do. If we were able to reach each other through our writings on the web, doing this will reach others who are hungry for something better (I can help with the technical setup). Let's do it for Alexis Tioseco, whose love for movies went without question. Get the ball rolling and see how it goes!
Now. What do we call it?
